High Point Market 'full steam ahead' amid threat of spreading coronavirus

HIGH POINT, N.C. — Despite the threat of the spreading coronavirus, the High Point Market and Pre-Market are both on schedule to happen as planned. They are expected to draw thousands of people from around the world and billions of dollars to the Piedmont-Triad city.

The invitation-only High Point Pre-Market will take place March 16-17, while the much larger High Point Market will take place April 25-29.

"Ironically, (the spreading coronavirus) actually helped pre-market. Because all of us have our goods ready to show," Doug Bassett, Chairman of the High Point Pre-Market Sponsor Committee, told WFMY News 2 on Sunday.

Bassett said the number of registered furniture dealers is about 10% higher this year compared to previous years, where between 100 and 110 insiders register.

The reason for the boost?

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"A lot of these dealers, particularly the very largest chains, often fly to Asia on buying trips in February and March. And those trips have been canceled because of the coronavirus outbreak in China and throughout Asia," said Bassett.

Click here for more details from News 2


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